Written by Glenn Symmons
on July 15, 2019

When it comes to your business, timeliness is everything. Sure, you need to ensure you produce your to a high standard. However, the amount of time spent on one task affects the next. Because entrepreneurs don’t want to spend too much time on social media, a Facebook image size guide could save you valuable time.


It has become incredibly important for brands and businesses to possess a strong and consistent social media presence across all platforms. Through this, graphic design can be a real chore for those entrepreneurs who aren’t designers.


This is a reason why these entrepreneurs often feel behind the eight ball when producing graphics for their platforms. From Facebook to Instagram, to their blog and their website. Imagery has the potential to be painful... particularly on your schedule.


Social media platforms have a habit of changing things just as we’re getting our heads around it. Often changing their sizing and dimensions for desktop and mobile, seemingly on a whim. This is why it’s important to keep up to date to the changes and updates happening across channels, as it can affect the look and feel of your page and your social ads you run.


This is why we’ve created a Facebook image size guide, to help knock one of those issues right off of your to-do list. And who knows, in the future, we’ll likely add to the Facebook image size guide, with an Instagram image size guide to match! Ensuring the two most used social media platforms are well and truly ticked off of your list.



CD Facebook Image size Guide copy


Facebook image size guide

Facebook Profile Pictures

Typically the first thing people see on a profile is an individual or brands profile picture. It is possible to get creative with a profile picture. But even if this is what you’re plan, you still need to understand the rules to the Facebook profile pictures.


It’s important for your design or your logo to look sharp and fit within the box it displays in because this ensures it’s on-brand and aesthetic.


Ratio: 1:1 Scale (square)

Displays at: 180x180px


Facebook Image size guide for the profile picture


Facebook Cover Image

Facebook cover Images are a great way to add personality and push a call-to-action when people visit your Facebook page. However, if you don’t abide by the Facebook image size rules, then your image could be cropped to fit the page and ruin your designs.


Ratio: 1:9:1

Displays at: 820x360px minimum


Pro Tip: For the best results, double your design size and create at 1640x720px and if your design features a lot of text, export it as a PNG instead of a jpeg as it keeps your text sharp.


Facebook image size guide for Caffeinate digital coverpage


Facebook Ad Image

Did you think we were going to forget to add in Facebook Advertising into our Facebook image size guide? Of course not! Because advertising your business on Facebook so many benefits, we couldn’t skip anything.


Facebook allows you to reach a large number of the specific people you’re looking to target. Useful for building a strong online community, generating leads and traffic, Facebook advertising is a great tool for the modern marketer. However, despite its ease to use once you’re on it, it can be hard to get started. To make it simpler for you, here are the dimensions and another Pro Tip!


Ratio: 1.91:1

Displays at: 1200x628px


Pro Tip: export your image as a PNG if it features text. But make sure your image has less than 20% text. If it goes over 20% then Facebook will not run the ad!


Facebook image size guide for a Caffeinate Digital Facebook Ad


Facebook event cover image

Much like your normal cover page image, your event cover page image is important to the overall aesthetic to your event. Keeping this on-brand is important. But yet again, if you do not abide by the Facebook image size recommendations, then you run the risk of your image being cropped in unwanted areas.


Ratio: 16:9

Displays at: 1920x1080px


In conclusion

Facebook has recommendations for you when you upload images to the platform. However, it can sometimes change and be very different from other media. This is why we gave you a cheat sheet for you to use for your business Facebook page.


If you abide by the Facebook image size guide that we’ve provided you, then you should see no problems getting your designs and ads onto Facebook.


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